Labubu Doll Creator Enters List of World's 100 Richest People

Thanks to the company's rapid rise in shares, and Wang Ning owns 50 percent of Pop Mart, his fortune has increased by $18.8 billion in a year. Today, it is valued at $26.5 billion.

In the Bloomberg ranking, the entrepreneur surpassed such famous rich people as Jeff Bezos and Warren Buffett.

The growth in the value of Pop Mart shares is explained by the huge demand for Laboobu toys – pointy-eared and toothy monsters. They are sold in sealed boxes, and the buyer does not know until the last moment which one he will get. An unexpected marketing strategy brought outstanding results.